Prompt Engineering
Foundational Techniques for Effective AI Interactions
Master the fundamentals of clear, effective AI communication.
The way you speak to an AI model determines the quality of the outcome. This fundamentals-level course introduces non-technical professionals to the core skills of prompt engineering—how to craft clear, structured, and outcome-focused instructions for large language models like GPT, Claude, and Gemini. Using simple strategies and real-world examples, learners understand how to direct AI tools with precision, purpose, and creativity.
Hands-on activities walk participants through common use cases including summarization, translation, rewriting, and content generation. Learners will explore strategies to fix poor outputs, control tone and format, and build consistent multi-turn dialogues—essential for customer service, content creation, internal documentation, and more.
Whether you're part of a marketing team, operations unit, or client-facing function, this course offers a practical entry point into prompt engineering, empowering you to unlock better results from everyday AI tools and apply them with confidence and clarity.
Course Content
Module 1: Prompt Engineering Basics
Module 2: Structuring & Refining Prompts
Module 3: Context & Multi-Turn Conversations
Module 4: Troubleshooting Common Prompt Issues
Module 5: Basic Use Cases & Exercises
Module 6: Next Steps & Ethical Considerations
Module 7: Scenario-Based Workshop
expected Time: 6-8 hours