AI for Marketing & Digital Advertising

Deliver the right message, to the right audience, at the right time—powered by AI.

AI is revolutionizing how marketers design, execute, and measure campaigns. This course provides a comprehensive guide to using AI in marketing and digital advertising, from intelligent audience segmentation to personalized content and real-time campaign optimization.

You’ll explore AI tools that automate A/B testing, refine targeting, and improve engagement across email, social, and programmatic ad channels. Learn how to leverage natural language generation, predictive analytics, and customer journey insights to boost relevance and return on investment.

Ideal for marketers, brand strategists, and creative teams, this course empowers professionals to build data-driven campaigns that adapt to audience behavior, reduce ad waste, and elevate customer experiences across platforms.